Farmers Field, are you ready for some football?
According to various reports tonight, AEG officials are set to announce Tuesday morning they’ve reached a naming rights deal for a proposed downtown Los Angeles stadium with Farmers Insurance that’s worth more than $600 over 30 years.
The deal would be worth even more if it attracts an NFL team, which you’d think it would if a company like Farmers is willing to fork out that kind of dough for a project that has not cleared an environmental impact review, completed the entitlement process or come to a long-term land lease agreement with the city.
That said, Los Angeles is now buzzing over what could be the return of the NFL to the Los Angeles area, which has been without a team since 1994 when the Los Angeles Rams moved to St. Louis prior to the 1995 season.
This proposed 64,000-seat, retractable stadium would be built on the existing grounds of the Los Angeles Convention Center, and is separate from the stadium proposed by billionaire developer Ed Roski, who hopes to build a 75,000-seat, outdoor stadium in the City of Industry.
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